Wednesday, July 05, 2006

Bikini

60 years ago today Louis Reard, a fashion entrepreneur, introduced launched the Bikini on the world in Paris.

Louis named the Bikini after the nuclear test on a tiny South Pacific island, the Bikini Atoll, by the United States military.

The Bikini was seen to be so skimpy that Louis had a problem getting a Parisian model to wear it. So he was forced to use Micheline Bernardini (a nude dancer at the Casino de Paris) to reveal his design to the public.

Three weeks prior another designer Jacques Heim introduced the world to the 'Atome' advertised by a sky writing plane as 'the world's smallest bathing suit'. Louis responded with another sky writing plane with the message 'Bikini -- smaller than the smallest bathing suit in the world'.

But evidence has it that the 'Bikini' was already over a 1000 years old when Louis 're-invented' it. Pictures exist in a Roman villa called 'The Ten Maidens' which clearly shows Roman women wearing a bikini type outfit.

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